LEARN HOW YOUR BUSINESS CAN SAVE MONEY (OR MAKE MONEY!) BY BEING PART OF THE SMALL BUSINESS BARTER EXCHANGE
I did my first B2B Barter Exchange trade in 1973. I needed a sound system and found a retailer who was willing to trade/barter a $375 system for advertising space in my very targeted monthly publication. I could have made the decision to give $375 of remnant advertising space, but instead chose to give Mark a very aggressive marketing campaign that generated $1000’s ! Mark was ecstatic; not only did I NOT TAKE $375 out of my pocket, but I was also able to attract ten more retail advertisers for my publication, using Mark as a testimonial!
Several weeks ago I saw Mark—after 25 years, and we both shared our pleasant memories of a GREAT Barter Exchange!
- Mark was able to trade at retail value and paid wholesale for the sound equipment
- I could have traded remnant (excess inventory) advertising space and created instant value
- We both managed Cash Flow by NOT trading actual $$$$
- We both expanded business opportunities by attracting new customers that had
Lifetime Value that far exceeded the value of the “trade” - We both were able to leverage/even out our sales cycles
How many times do you “give away” Intellectual Property, your products, or services for FREE? Would not you and your business benefit if you would barter something of value with another Small Business Owner—who had something of value to you—and could clearly generate a Return on Investment?
Today I personally Barter at any opportunity that presents itself.
Remember, however, you must report all Barters/Trades on your tax return; consult with you accounting advisor—and you know what? Maybe your CPA/Accountant will barter his/her services with you!
Sign-up today and get listed instantly in the
Small Business Barter Exchange Directory!